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An independent publication connecting the people, work and ideas shaping marketing, creativity and technology.
Martech Trendbook 2025 is the third edition of our report. Why ‘martech?’ It’s a pretty common linguistic cluster in the advertising industry, formed from the first syllables of the words ‘marketing’ and ‘technology’. We borrowed it because it accurately describes the idea behind our publications.
Martech is not digital marketing. It is a whole range of innovative technological solutions that become the pivot of omnichannel campaigns and activities.
In the first edition (December 2023), one trend equated to one technology. We showed how AI, deep fake or web AR would change marketing. A year ago, on the other hand, we identified seven megatrends that result from the social, economic and political changes taking place in the world. And we pointed out how to use them in martech campaigns.
Martech Trendbook 2025 is a step in yet another direction. This time we have looked to the past, taking stock of what has happened in the first quarter of the 21st century. We go back to the origins to understand the genesis of the processes we are witnessing today, and to more accurately define the future uses of technology in marketing.
Our reports stand the test of time. Technologies, while evolving exponentially, do not replace one another in a year or two. That is why, in addition to this year’s, you can also continue to enjoy Martech Trendbook 2024 and Martech Trendbook 2023.
We write about technologies in simple language and always illustrate all trends with video case studies of martech campaigns from around the world. We go beyond Europe; we particularly penetrate Asia, Australia and the Americas to show you fresh, bold and truly innovative projects.
Friendly about technology? That’s us! We have just lived through a quarter of the 21st century. A time full of global and local challenges. Of important and trivial words. Of ordinary and groundbreaking moments. Of innovation and technology.
And in this quarter of a century, we: the Panowie Programiści and our Wonderful Friends. The strategists, creatives, accounts and marketers. From advertising agencies and media houses. From larger and smaller companies.
What unites us is passion and the belief that our work has a deep meaning. Because it allows us to promote the ideas we believe in. And we believe in a world of equal opportunities, mutual respect and dialogue. Without aggression and war. Inclusive, not exclusive.
And this is the world we wish for you and for ourselves as soon as possible. Or, at the latest, in another 25 years, when we will have reached the halfway point of this century together.
To our Friends, we thank you for the time and effort you put into the trendbook. It’s nice to have people around who you can always count on. You guys are wonderful!
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